differentiate : A quality or feature that differentiates one thing from another makes the two things different.
1. We will seek to develop more niche markets to differentiate the art complex from others.
http://news.naver.com/news/read.php?mode=LSD&office_id=040&article_id=0000021769§ion_id=108&menu_id=108
2. As for Park Hyatt, which will be launched in mid April in southern Seoul, Gordon said the new hotel and Grand Hyatt Seoul will differentiate each other to focus on different market audiences.
http://news.naver.com/news/read.php?mode=LSD&office_id=040&article_id=0000020444§ion_id=108&menu_id=108
